ATREYU: 'Falling Down' Video Posted Online

March 26, 2008

Orange County's ATREYU has just released their new music video for its single "Falling Down" and it is premiering exclusively on MonsterEnergy.com (Windows Media). The clip was shot with director Sean Stiegemeier and is loosely inspired by Francis Ford Coppola's 1983 film "The Outsiders". "It's a different video for ATREYU because it is very narrative-driven," says Stiegemeier. "The song has a fun and upbeat tempo and we thought replicating the greasers of that time period would suit the band quite well." Recalling the shoot, the director says, "The energy on the set was amazing. The band's friends and their producer, John Feldmann, came down and acted in the video. We staged fight scenes in the middle of the night and everyone had fun pretending to beat each other in the mud."

"Falling Down" is the third single from ATREYU's fourth album, Lead Sails Paper Anchor", which will be re-released on April 22 in the CDVU+ format. The CDVU+ replaces the traditional CD booklet/jewel case with eco-friendly packaging (100% recyclable, 35% post-consumer) while offering an unprecedented amount of content, which is accessed through a weblink that's triggered when fans put the disc in their computers. ATREYU is the first hard rock band to release a disc in the CDVU+ format.

The CDVU+ version of "Lead Sails Paper Anchor 2.0" features the full album, including the new top 10 hit single "Falling Down", a new track recorded exclusively for this release titled "The Squeeze", and blistering covers of FAITH NO MORE's "Epic" and THE DESCENDENTS' "Clean Sheets". Also included are ten exclusive videos (three live performances, five individual band profile pieces and two behind-the-scenes, life-on-the-road clips and a guitar lesson from ATREYU six-stringer Dan Jacobs). The CDVU+ version also features a 50-page, fully printable, digital booklet that includes more than 50 exclusive photos and song lyrics.

The video clips offer ATREYU fans an intimate look at their favorite band, following lead vocalist Alex Varkatzas as he travels to Thailand to learn Brazilian ju-jitsu; drummer/vocalist Brandon Saller talks about the new toy company he's launching; guitarist Dan Jacobs discusses his new Rokk clothing line; guitarist Travis Miguel reveals his strange ritual involving McDonald's cheeseburgers and bassist Marc McKnight takes the camera to his favorite comic store to discuss his favorite books, films and graphic design work. In addition, there's a plethora of electrifying live footage and eye-popping photos.

ATREYU is the subject of a special online "Falling Down" video game created by Jason Oda (creator of "Drop Kick The Faint"). About the game, Oda says, "The ATREYU game is a mix between old-school arcade game play and modern polished graphics. The inspiration for the game partially comes from the arcade game for the band JOURNEY." Fans can go to www.atreyugame.com to play the game.

In other news, ATREYU will see its song "Honor" featured in "Never Back Down", a soon-to-be-released mixed martial arts film, and sports manufacturer Easton recently paid homage to the band by making a limited-edition Easton Atreyu hockey stick.

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